Creative Direction, Design Direction, Social Creative, Digital Innovation, Experiential, Music

I am a creative with a love of brand communication and customer experience and a sideline in building physical/digital products and installations. I believe great design and creativity have the power to completely transform a business or experience and love working in an industry where anything is possible.

Latest reel

I've been the digital creative director for the global Nissan Infiniti account for the last few years at Critical Mass. These are some recent highlights of the work.


Some of the clients I've been lucky enough to work with.


A few examples of work I'm proud of having been part of over the last few years.

Redesigning the digital experience for Infiniti and setting up a social content shop.

Shorty Award | Drum Award | Latest site | Video

Pivoting for the pandemic to keep fans of Infiniti busy during lockdown.

Earned Media Value $2m | Engagement +60% | Press

Helping Bank of New York tackle the gender gap in finance with illustrator Adam Macauley.

5 x Awards | Creative Pool Award Winner | Site

Revamping Camper's website and helping launch their personalised Camper One.


Designing a personal assistant avatar for Nissan.

Play with an interactive prototype

Creating a music campaign for Jack Daniel's visually inspired by traditional Nashville letterpress.

W3 Award Winner | Case study

Interactive poster created to build buzz for Spotify and developed further for Sonos.

Lovie award winner | Case study | Press

Launching a new Converse shoe that works as a functioning wah pedal.

Press | Video

Generating a Twitter Sweet Symphony based on social media data for a Bowers & Wilkins pitch.

Which then developed into this side project

Building a NFC beermat player before Yoto was a thing.

Case study

Creating an exhibition of digital music installations at London Design Week.


Playing around with a Nike for the Nike 78 exhibition.