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HI I’M MICHAEL

I'm a hands on design lead who has been lucky to work on experiences at the meeting point of creativity and technology for some of the most exciting brands in the world.

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I work where brand, design and technology meet

I think creativity is the ultimate secret weapon in increasing the perceived value of a brand.

There’s always potential beyond the brief

I ask teams to look beyond the immediate ask and prototype a bigger vision.

I build expressive design systems with room to play

The best systems use principles, components and tokens to guide a brand while allowing for creativity and LLM legibility.

We are in a new creative renaissance

The possibilities of AI give me the same excitement I felt in the early days of the internet.

Explore all work
AND THERE’S LOTS MORE…

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AWARDS

Cannes Lions
D&AD
The One Show
BIMA
The Drum Awards
Shorty Awards
W3 Awards
PHNX Awards
Creativepool
The Lovie Awards

SELECTED CLIENTS

Private case study

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