3,000+
People experienced
the Pod
INFINITIMULTISENSORY POD
We were challenged to create a way of experiencing INFINITI ownership for a car that hadn’t yet been released. Luxury across all senses is a differentiator for the brand so we created a Pod that let you tune into the mindset of an INFINITI owner.
People are up to 100x more likely to remember something that combines the senses compared to what they see or hear alone. The Pod creates the conditions for deep emotional memory of the brand to form.
RESULTS
4.6/5
Average experience
rating
4.5/5
Improvement in overall
brand impression
We worked with INFINITI on sonic branding, creating a unique brand scent, motion and visual guidelines and a taste partnership with a Japanese tea maker.
AWARDS
