INFINITIMULTISENSORY POD

We were challenged to create a way of experiencing INFINITI ownership for a car that hadn’t yet been released. Luxury across all senses is a differentiator for the brand so we created a Pod that let you tune into the mindset of an INFINITI owner.

The INFINITI MultiSensory Pod viewed from above

INSIGHT

More memorable
when senses combine

Feel held back
by mental fatigue

A visitor experiencing the INFINITI MultiSensory Pod

The lounge area of the INFINITI MultiSensory Pod

We worked with INFINITI across the senses. This included sonic branding, creating a unique scent, motion and visual guidelines and a taste partnership with a Japanese tea maker.

AWARDS

Looking across the INFINITI MultiSensory Pod installation

RESULTS

People experienced
the Pod

Average experience
rating

Improvement in overall
brand impression

LUXTREND AND CONCEPT PROCESS

We created a repeatable process that turned emerging luxury trends into ideas the client could explore, refine and deliver. It moved from the fortnightly LUX newsletter and collaborative LUX Redux workshops to a finished multisensory Pod in Yokohama.

LUX newsletter
Fortnightly trends kept luxury thinking in motion.
LUX Redux workshop
Cards helped teams compare and prioritise ideas.
Concept refinement
Stakeholder rounds narrowed the strongest concepts.
Partner selection
Specialists brought sound, scent, taste and production.
Pilot Pod
A first build tested the complete experience.
Integrate vehicle seat
Nissan Design integrated the car’s seat.
Pod built in Yokohama
The final scalable Pod launched in Yokohama.

LUX REDUX