of women feel
comfortable investing
BANK OF NEW YORKWELCOME TO #ALLSTREET
It's notoriously hard to create compelling work in the world of B2B finance so we worked with illustrators and animators to inject award-winning personality into a campaign that made a difference.
As part of a focus on inclusive investment Bank of New York commissioned a landmark global report that revealed the shocking scale of the gender investment gap.
INSIGHT
Potential positive impact
lost each year
We worked with illustrator Adam Macauley across social and site and print executions to bring the campaign to life and help massively increase engagement.
What would happen if women invested at the same rate as men? An extra $3.2 trillion would be available for investment. That became the central message of the campaign.
RESULTS
Coverage
outlets
Impressions
People given
investment training
More women investing will benefit everyone: society, the investment industry and the planet. The campaign gained traction across channels and media, and made a real difference.
AWARDS
