INFINITIDOTCOM

We transformed INFINITI’s site across 25 markets from an also-ran into an award-winning experience that jumped ahead of the competition and delivered measurable improvements to the business.

INFINITI global website experience overview

INFINITI website makers and production content

We created a suite of components that introduced immersive and interactive video, new ways of exploring content in-page and better access to buying actions.

RESULTS

Leads
generated

Sales attributed
to digital

Rating for luxury
perception

Rated above Mercedes, BMW, Lexus, & Audi sites in testing.

INFINITI production shoot at a mountain location

Night production shoot with an INFINITI vehicle

We shot bespoke content for the site adapted for the components we created.

AWARDS

INFINITI design language documentation and responsive components

We tokenised the brand to ensure consistency and let us prototype rapidly. From a tokenised design system to motion and TOV tokens we have a system that can now be applied instantly everywhere.

NEXTSTEPS

Using the tokenised brand and a new AI-augmented process allowed us to move rapidly from strategic brief to a fully working product in a few days.