Luxury should be lived in
We wanted to communicate INFINITI’s association with innovation and land the new brand platform.
INFINITISOCIAL
We were challenged to create luxury content at social speed, so we built the INFINITI Social Shop, a travelling production studio that moved from region to region, creating campaigns at an exciting, fast pace.
A WHOLE LOTTA TRAVEL
The car as a character
We wanted the brand to feel approachable, communicated through stories about the vehicle.
Carigami
A product story became a playful piece of craft made for social, with the car still at its centre.
Launch moments
We gave vehicle launches and campaigns a constant supply of crafted stories.
Made around the world
Regional stories were created on location, with global craft and local relevance.
AWARD
