DIAGEOTHE BAR

We created and branded theBar.com for Diageo, a new destination for people to buy all Diageo brands. This is the concept for their first campaign. In order to bring together 20 brands across 5 regions and 8 categories, the concept had to be simple, iconic and connect emotionally.

Diageo The Bar experience hero
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A copy-driven approach allowed us to be flexible, witty and connect across multiple markets without needing hundreds of visuals.

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